For my EMPLACE contribution, I’m creating a social media campaign to promote Jasmine’s on-campus workshop. Everyone in my group is working on their own part of the overall plan, but I’m the only one focusing on the social media side. Because of that, I have to think carefully about who I actually want this campaign to reach and how it’s going to make an impact. Social media can either be really effective or completely ignored, so I don’t want to just post something basic and hope for the best. The main audience I want to reach is young adults on campus. They are the ones most likely to attend the…

What is the purpose?  Who is this project made for? Why is it important? What ethical considerations? What working practices will you adapt?