Emplace Contribution

For my EMPLACE contribution, I’m creating a social media campaign to promote Jasmine’s on-campus workshop. Everyone in my group is working on their own part of the overall plan, but I’m the only one focusing on the social media side. Because of that, I have to think carefully about who I actually want this campaign to reach and how it’s going to make an impact. Social media can either be really effective or completely ignored, so I don’t want to just post something basic and hope for the best.

The main audience I want to reach is young adults on campus. They are the ones most likely to attend the workshop, so if they don’t see the posts or don’t feel interested, the event won’t be successful. That means the content has to be engaging and relatable, not just informational. I have to think about what would actually make someone stop scrolling and pay attention. It also needs to be clear about why the workshop matters and why someone should take time out of their day to attend.

I also want professors to see the campaign. Professors have influence and can encourage students to go, mention it in class, or even connect the workshop to what they’re teaching. If they see value in it, that gives the event more credibility. In addition, I think about investors or potential sponsors. Even if funding isn’t the focus right now, presenting the campaign in a professional and organized way shows that this workshop has real purpose and potential to grow. The way I design and promote it reflects on the entire group and the seriousness of the project.

Most importantly, I want the campaign to reach the people who are directly affected by the issue the workshop focuses on. They are the reason this workshop exists. Keeping them in mind reminds me that this isn’t just about getting attention online, but about spreading awareness and encouraging meaningful conversation. Since I’m responsible for the social media portion, I feel more pressure to make sure it actually works. It pushes me to balance creativity with strategy and think beyond just completing my assignment. Overall, considering these different audiences makes me more intentional about how I approach my work and the impact it can have.