The reading states, “Effective communication is not just about getting your message out; it requires you to strategically tap into what shapes people’s feelings and values.” I think the two principles that have been relevant in my work would be “join the community” and “communicate with images.” Joining the community is the most impactful due to CODES work having a strong emphasis on community and making sure we are having an impact on those we do meet and have around us. In our research teams, we have been constantly working to show that within the community we can have one another’s back and make sure that we consistently hold one accountable. Communicate with images has shown us how to use our platforms and voices to embark on new territory. This could mean communicating with our peers with something they would enjoy and understand. With images, you are able to convey a message to those who may need to interpret it into their own way of thinking so that it isn’t an one size fits all understanding.