Some obstacles that people come across in their daily lives tend to be shared among others who are from the same generation as them. A good example of this would be the COVID-19 Pandemic, which negatively impacted multiple generations of people. Or the modern-day inflation problem. These examples have one thing in common, they are both shared struggles in the Gen Z population.
The Gen Z population largely use TikTok as their main social media cite, with 60% of TikTok users being “Gen Zers”. One of the main issues that I see TikTok creators discuss in their videos is “trying to get by in our current economy”. Many of the TikTok creators I see who are from my generation post content such as cheap meals to make, ways to earn quick money, and reactions to other creators talking about inflation. It is evident that Gen Z is well aware of the struggle they are going through in the process of becoming an adult. Many adults are barely getting by with a paycheck that would have allowed them to live a good life just a few years ago. Hashtags such as #worklife or #corporatelife are being used by these creators as they are now realizing how difficult the next few years are going to be for them.
However, many people in my generation do not know exactly why it is getting harder to make enough money nowadays. While inflation is a major issue, money exchange also plays an important role in this topic. For a full generation of people to understand how to navigate the economy, they would need to also understand what statistics factor in to how much money they can earn. With many creators on TikTok having a decent understanding of our modern-day economy, the best way to get the idea out would be to post videos about the statistics of money exchange on the website, with the right hashtags, so people will start reacting to it and spreading awareness on the subject. This would allow people who do not have much prior knowledge of economics to learn more about what they are getting into as adults.
While not every Gen Z creator on TikTok is posting informational videos online, there is a good number of people who are. There is also a big number of users who watch these videos and either repost them or comment on them. Gen Z may not have the best reputation, but many of them do have a strong knowledge base and a drive to learn more as they go through the biggest transition of their lives.