When talking about common survey methods, the two that first come to mind with researchers would be interviews and focus groups. However, these research approaches can often fail in reaching their primary goals. When most people think about interviews, the idea of jobs interviews could be the first thought that appears in their head. Keeping this mindset throughout a research interview would most likely lead to the interviewee being more nervous and less willing to tell the complete truth, since their main focus will be finding the “right” answer, instead of finding their answer. One possible way this could be reworded in order to put the participants more at ease would be to introduce them as questionnaires instead of interviews.
Beyond that, the researchers themselves could also influence the responses from the participants. The way the questions are phrased often has an impact on the answers given. For example, a researcher could ask a question such as “Do you believe the new law that was passed is just?”, or they could ask it as “How do you feel about the new law that was passed?”. The first way may persuade a participant to say yes, while the second way excludes any bias. Many researchers may not realize it, but the way they ask a question can cause their responses to be less accurate.
So, after a researcher conducts an interview and gets the responses, their study is complete, right? Not quite yet. Perhaps the most important part of conducting interviews is interpreting their results afterwards. Since interviews often provide more qualitative data than quantitative data, grouping similar responses is difficult, but crucial to seeing how many people answered a question a certain way. The struggle is finding a balance between putting similar responses in the same category, while not forcing a complex answer into a certain box. Failure at either one of these could cause many viewpoints to be ignored in a given study. Despite all the difficulties that come with interviews and focus groups, when done right, they can offer a lot of insight into the experiences and struggles of people from any given commnity.