Initially, this project was intended for young adults 18-25 years old. Which, it still is but Iโve thought about going deeper into the age group/attended audience Iโm trying to reach. This project is overall about trying to get young adults engaged in water conservation and to do that we have to figure out who these โyoung adultsโ, how we can get them engaged, what/who are the stakeholders, and etc, and after doing many interviews, group meetings, research about those stakeholders my group members and I have found out the answers to these questions. Which brings me back to why I wanted to dig deeper and focus on the specific age group weโre targeting.
After doing a lot of research on our research question, โHow to get young adults engaged in water conservationโ, Iโve realized that most young adults do not know much about water conservation because it was not brought to their attention or it simply cannot keep their attention. And since weโre trying to make connections and figure out how to answer these questions realistically, Iโve come to the conclusion that young adults do not know much because as a young child it was not induced or an everyday habit that they were taught about. Which could definitely affect how water is conserved as they get older due to the fact that it’s an everyday essential/need. Knowing this basic fact that young adults do not know much about water conservation because it wasnโt taught to them when they were younger, it helps me think about instead of starting where people have already developed many habits that they’re used to, letโs start early so that they could already have these habits down pact. Iโve thought about the specific age group I personally wanted to reach and that is 10-18 years old. If we help start early on this will help not only ourselves but the environment because change starts with us all, but again if it starts early it could be an ongoing inspiring process for others.
Now, as I thought about those stakeholders, they are not getting it taught to them and that itโs not something thatโs interesting or can keep their attention. Iโve come up with making not only a content based video but a video thatโs engaging, interactive, catchy and most likely informational. This type of video will help pull not only their attention but their drive to want to learn more, the drive to want more information. I imagine that itโll be a video that could get more young adults’ attention to the point where the parents recommend it not only for others but themselves.R