Backgrounder/Fact Sheet

What separates this project from my other PR assignments is that this project focuses on how PR professionals organize information that is important about a company so journalists, consumers, and other audiences can understand the organization in a timely but professional manner.

The goal of the fact sheet I created about planet fitness was to organize important information about the company like their mission statement, core values, and overview. By putting all the information in a easy to read format so people who are not familiar with the company could quickly gain the most important information about what Planet Fitness has to offer and what makes it different from other gyms or fitness places. This project has helped me understand how and why PR professionals prepare and gain accurate and organized information that can be shared to the public and media outlets.