Executive Biography

I wrote an executive biography about Craig Benson, who was the chief executive officer for Planet Fitness. The goal of this was to get some insight and knowledge regarding his professional background, leadership experience, and education.

This project helped me understand how PR professionals communicate their information about business leaders like Craig Benson. An executive biography can be used on companies’ websites and or when a famous leader is introduced to the media. This sets the stage for creditability so the general public can have a better understanding of the person being represented in an organization.